Episode 321: Reevaluating Your Offer to Find Your Audience with Tier 11’s Angela Ponsford 

Episode 321: Reevaluating Your Offer to Find ...

Episode 325: Follow-Up Sequences that Convert with Shaun Clark, Cofounder of HighLevel

Traffic is sexy, but all the traffic in the world doesn’t matter if you don’t convert.   Shaun Clark is the cofounder of HighLevel, what was once the best-kept secret in the marketing world and is now the fastest-growing CRM on the planet. HighLevel helps agencies thrive with the ...  Show more

Episode 324: An In-Depth Look at the Creative Process with Tom Meredith, Tier 11’s VP of Strategy and Innovation

You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance?   In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom’s past creative experienc ...  Show more

Episode 323: The Ultimate Guide to Choosing a Marketing Agency with Ralph Burns and Kasim Aslam

Choosing the right marketing agency is critically important for businesses on a growth path.   It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom li ...  Show more

Episode 322: Offline Conversion Tracking and a Google Deepdive with Fred Vallaeys, CEO of Optmyzr

You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys.   In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the Mot ...  Show more

Episode 320: Why You Should (Also) Be Running YouTube Ads with Tier 11’s William Palmer 

William Palmer has run more than $10 million in Facebook ads for Tier 11, and he thinks it’s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right.   In today’s episode, William sits down with co-hosts Ralp ...  Show more

Episode 319: Sales Funnels: Do We Need Them Or Not? with Ralph Burns and Kasim Aslam 

Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel.   In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even ...  Show more

Episode 318: Why Bots Aren’t Going Anywhere and Why That’s a Good Thing with BotBuilders founder, Matt Leitz

Is it time to re-engage with bots in your business? Chatbots were overhyped in 2018, then people lost interest. But bot technology has changed a lot since then.   On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Matt Leitz, founder of BotBuilders. Matt is on ...  Show more

Episode 317: How to Use Instagram’s New Branded Content Ads with Angela Ponsford, VP of Media Buying at Tier 11

Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business.   On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11’s Angela Ponsford for another edition of What’s Work ...  Show more

Episode 316: Is YouTube the New Facebook? | Pro Tips on Running Successful YouTube Ads

Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes.   YouTube is a great diversification strategy, and it’s definitely going to be the next phase of marketing, but the hosts wouldn’t recommend it as a place to start.    Lear ...  Show more

Episode 315: Real SEO That Works: How Content Isn’t Always King and What to Focus on Instead

We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today’s episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of Nuclear Networking, and he has a di ...  Show more

Episode 314: Traffic for Poor People: How to Get Traffic When You Don’t Have Money for Paid Ads

When it comes to getting traffic for your business, it’s obviously ideal to have a lot of money to invest in ads. But that’s not always realistic, especially for people just starting out. In this episode, Ralph Burns and Kasim Aslam give hope to those entrepreneurs who don’t have ...  Show more

Episode 313: How to Find & Hire Top Tier Talent

In this era of working remotely, companies have an entire globe as their talent pool. How (and when) do you hire the very best people to work for your business? On this episode, Ralph Burns and Kasim Aslam discuss their different philosophies on which comes first: putting process ...  Show more

Episode 312: What’s Working Now: How Do I Survive In This New “Privacy First” World?

How are Apple’s iOS 14+ updates going to affect your ads on Facebook and Google? Does increased privacy for users mean less sales for you? On this episode, Ralph Burns sits down with two of the smartest social advertising people on the planet, Angela Ponsford and Kasim Aslam, to ...  Show more

Episode 311: The Biggest Challenge Our Listeners Face and Our Advice to Solve It with Kasim Aslam

Our previous episode with Kasim Aslam was one of our most popular ever, and he’s back! A few weeks ago, we conducted a survey asking our Perpetual Traffic listeners to tell us the number one thing they want to solve in their businesses today.    Not surprisingly, they want to gro ...  Show more

Episode 310: Replay- Why Facebook Traffic is NOT Your Problem

Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business. Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale ...  Show more

Episode 309: Replay- How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign!  Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign. We break down everything—the research pr ...  Show more

Episode 308: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your C ...  Show more

EP308: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your C ...  Show more

EP307: 3 Steps to Finding the Perfect Audience for Your Ads

What’s the biggest mistake you can make in your first paid traffic campaign? This week we’re talking about the importance of finding your perfect audience—and why you should never start your campaigns before it’s nailed down. Listen to learn the 3-step strategy paid ad experts us ...  Show more