TWIG #149 Supercell's Everdale / Nifty Games raises $38M / Axie Infinity’s $1.2 Billion Annualized Revenue

TWIG #149 Supercell's Everdale / Nifty Games ...

TWIG #150 The App Store is the Games Store and Apple should recognize this / Can Supercell Boost Beatstar Into a Major Hit

Topics covered: Can Supercell Boost Beatstar Into a Major Hit Apple must allow other forms of in-app purchase, rules judge in Epic v. Apple The App Store is the Games Store. Apple should recognize this. Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconst ...  Show more

We just raised $100M - here's what's next with Ian Proulx, CEO of 1047 Games

1047 Games is the developer of Splitgate, a portal-like shooter in beta that has amassed 13 million installs. And now this fully remote team of 40 up-and-coming developers has been laced up with hundred million Dollars to take grow their first game into a household name. In this ...  Show more

Creative optimization and Iteration in the Context of iOS 14 with Miri Growth

Topics covered: 1) What’s really going on in the market at the moment? 2) Creative testing in iOS 14 3) How to produce creatives 4) Trends in creatives 5) Snap and TikTok Links: Miri Growth Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack ...  Show more

Secrets to Successful Cross Promotion with Playtika's Yuval Yosefi

The sudden rise of the weight companies put on cross-promotion is of course due to the IDFA deprecation that has to some extent further accelerated consolidation in the industry. As large publishers grow larger and operate across all the key gaming genres they are looking for too ...  Show more

TWIG #148 Apple concedes amid antitrust pressure / Facebook undercounts installs on iOS14 / Miska's internet evaporates

Headlines: Apple will let developers accept payment outside App Store, in major concession amid antitrust pressure — The Washington Post  Facebook Undercounted SKAdNetwork Conversions For iPhone 12 Users Since February Links: Send us Questions and Feedback Deconstructor of Fun Ne ...  Show more

How to Hire the Perfect Art Director for Games

A great Art Director will make your game stand out. They will build a strong art team and inspire both the developers and the executives with their creative vision. A perfect art director is just as a important as your technical director - and one could argue that sometimes Art D ...  Show more

TWIG #147 Hot takes on new game releases / Liftoff ❤️ Vungle / LILA Games value deck / Riot Games on mobile

Headlines: New Game Releases Madden, Call of Duty Vanguard, Marvel Analyzing Riot Games’ move to mobile Liftoff and Vungle agree to merge into one mobile growth company LILA Games’ Values Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun S ...  Show more

TWIG #146 The Problem with VR / Mobile Games to Surpass $120B in 2021 / App Store Regulations

Headlines: The Problem with VR App Annie: Mobile games on track to surpass $120B in 2021 Is app store regulation too little, too late? Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Te ...  Show more

Metaverse, NFTs and Creator Economies with Jon Radoff, CEO of Beamable

In this podcast we're going to discuss: From Disruptor Beam to Beamable Working with Big IPs and publishers Defining Metaverse Creator Economy and NFTs Investing into Metaverse links: Jon Radoff Building the Metaverse blog Send us Questions and Feedback Deconstructor of Fun Newsl ...  Show more

TWIG #145 Why did Zynga plummet despite record earnings, Golf Rivals vs. Golf Clash and how FIFA Ultimate Team boosted its sales

Headlines: Zynga’s Q2 2021 bookings of $712M are up 37% from a year ago Zynga acquires StarLark studio and Golf Rival game for $525M FIFA Ultimate Team's new Preview Packs actually boosted loot box sales, EA says Links: Send us Questions and Feedback Deconstructor of Fun Newslett ...  Show more

TWIG #144 Tencent tanks as regulatory concerns mount, Blizzard president gets booted and Riot generates $100M on mobile

Headlines: Blizzard president out in wake of discrimination lawsuit and employee walkout Tencent tanks after Chinese media calls online gaming ‘opium’ as regulatory concerns mount Riot Games' mobile titles generate over $100m Links: Send us Questions and Feedback Deconstructor of ...  Show more

TWIG #143 Tilting Point Raises $235M, Blizzard Sued over Frat Boy Culture, Facebook Talks Metaverse

Headlines: Activision Blizzard Sued Over Frat Boy Culture, Harassment Mark in the Metaverse Tilting Point Raises $235 Million to Fuel Expansion and Acquisitions Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Ka ...  Show more

TWIG #142: No IDFA? No Problem! Netflix Hires Facebook Gaming Exec and Peloton Makes a Game

Headlines: Netflix Hires Facebook Gaming Executive Mike Verdu Peloton plans to launch an in-app video game No IDFA. No Problem. Apple Can’t Kill Gaming Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Er ...  Show more

Call of Duty Mobile - Past, Present & Future with Chris Plummer (Head of Mobile) and Matthew Lewis (GM, CoDM)

How Call of Duty Mobile went from concept to soft-launch. How the game broke all the records with 135M installs during launch month. What caused the turnaround in 2021 after revenues declined post-launch. What is the future of Call of Duty Mobile and Activision Mobile as a whole? ...  Show more

TWIG #141: Google expands ad targeting in mobile games, WoW update dissapoints, NoPixel and Grand Theft Auto

Headlines: WoW Disappointment, Plus Twitch, Start Mass Exodus Into Final Fantasy XIV Google expands ad targeting in mobile games amid pandemic gaming boom NoPixel and Grand Theft Auto V Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Sla ...  Show more

How to Navigate Through a Soft Launch with a Mid-Core Game in 2021

Launching a mid-core game with high production values, competitive gameplay and strong multiplayer core requires a long and thorough soft launch.  I'm joined by Volkan Ediz, Chief Revenue Officer at Super Evil Megacorp, as we discuss how they've approached soft launch for their l ...  Show more

TWIG #140 Secret for growing Brawl Stars, Game deals surpassed $60B, next Assassin’s Creed will be a live service game

Welcome everybody to This Week In Games! News for today: Drake Star Partners: Game deals surpassed $60B in the first half of 2021 Supercell's secret for growing Brawl Stars to a $1 billion success Ubisoft’s next Assassin’s Creed will be a live service game Links: Deconstructor of ...  Show more

No Rules Rules - the merits and pitfalls of a ruthless culture

According to the book No Rules Rules, Netflix's culture is ruthless - both in terms of execution and in the way they treat their employees. In this episode, Sophie Vo, Joakim Achren, and Yours Truly discuss the merits and the challenges of the Netflix culture in a games company s ...  Show more

TWIG #139: EA spends big on Playdemic, self-publishing equals VC money, Duolingo's S1

Welcome everybody to This Week In Games! News for today: #1 Duolingo filed to go public #2 Self-publishing is key to attracting VC money for mobile gaming studios #3 EA continues to spend big on mobile games with $1.4 billion Playdemic acquisition LINKS: TWIG Newsletter Slack Gro ...  Show more