Margaret Kerr-Jarrett - Verbal identity

Margaret Kerr-Jarrett - Verbal identity

Jon Cohen - Asking for trouble

In this episode, I talk with author and market researcher Jon Cohen. We take a deep dive into the world of 'asking'. What can we learn from talking to consumers? What are the dangers? When is a good time to ask and what makes for a good question? Find out in this interview! Show ...  Show more

The brand audit

In this episode, I talk about the brand audit. What it is, why it's valuable and how I approach it.  Show notesThe Twitter thread that started itVisit letstalkbranding.com to subscribe to the newsletterAssess the brand both internally and externally, which means:InternallyLooking ...  Show more

Ian Barnard - Measuring awareness

In this episode, I talk with Ian Barnard, a marketer from Canada that specializes in SMEs and non-profit organizations. We take a deep dive into measuring awareness and salience. What tools and techniques to use, what to be mindful of, and a lot more. It's a great hands-on episod ...  Show more

Haris Spahic - Strategy for startups

In this episode, I have a chat with Haris Spahic, founder of Constellate strategy, a strategy consultant focused on startups. We have a conversation about differentiation, loyalty, complexity, and how to apply all of that for startups. It's a slightly new type of format, where I ...  Show more

James Hankins - Share of search

In this episode, I talk with James Hankins, Consulting Strategist, and Founder @ Vizer Consulting. James has had a busy year, coining (together with Les Binet) concepts like Share of search and the Hankins Hexagon. We get into the weeds of Share of search and how to apply it to y ...  Show more

Samuel Brealey - Marketing on a budget

In this episode, we're talking with Samuel Brealey, a marketing consultant based in the UK. We talk about how to help small businesses make more money with marketing. How to build a brand on a budget and a lot more. Samuel has a very pragmatic and 'real' approach to marketing tha ...  Show more

The ugly truth(s) about branding - Austin Franke

In this episode, I talk with Austin Franke, brand strategist and founder of consultancy firm Woopunch. Austin has quite an unconventional approach to branding, using knowledge from behavioral science and other evidence-based fields. We talk about some ugly truths in branding and ...  Show more

Cedric Engels - The power of sound

In this episode, we talk with Cedric Engels, author of the amazing book 'the power of sound' and co-founder of the sonic agency 'Sonhouse'. We talk about the importance of sound for brands but also how sounds affect the human brain (and soul). Cedric brought with him a bag of epi ...  Show more

Effective branding: A case study by WeWantMore

In this episode, I interview Michiel & Jan-Pieter from Antwerp based brand & design studio WeWantMore. We talk about their award-winning branding case for Neuhaus. It won a bronze 'Effie' award, which is an award focussed on the 'effectiveness' of creative campaigns, not just 'cr ...  Show more

Bill Kenney - Focus Lab - B2B branding & creativity

Interesting links: Focus Lab: https://focuslabllc.com/Bill on Twitter: https://twitter.com/BillSKenneyIf you're interested in more branding & strategy stuff, visit letstalkbranding.com 

JP Castlin - Strategy in complexity

In this episode, I talk with my strategy hero, JP Castlin. We talk about the upcoming Castlin manifesto and how its perspectives on strategy will be quite controversial. For decades, 'deliberate' strategy has been the norm in the different strategy disciplines of marketing and br ...  Show more

What is a brand?

A brand is a distinctive experiential promise that represents a business.Distinctive: it has its own character, it's recognizable and different from competitorsObservable: it is experienced through visual, auditive, and tonal assets that are ownedPromise: it's not just those asse ...  Show more

Julia Braga - Launching a brand on social

In this episode, I talk with launch and brand strategist Julia Braga. Julia is an educator on Instagram and helps businesses grow their personal brand and sell products through social media content. We talk about social media strategy, launching brands, and the funnel. Interestin ...  Show more

Competitive analysis

In this solo episode, I talk about competitive analysis, what it is, why and how I approach it, and what are some of the specific phases to go through. I also highlight how I use it as a base for branding and marketing efforts and the difference with business strategy.Notion temp ...  Show more

Michael Keplinger - Testing brand design

Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer packaged goods that specializes in a complete approach to market research, product design, and testing. We talk about how to 'test your brand design' with real-world customers and how to app ...  Show more

Faris Yakob - Paid attention

We talk about:The definition of attentionAttention as a filterRobert heath: low attention processingPaid advertising vs organic contentDigital vs traditional advertisingThe value of the marketing funnelFind Faris:Faris on Twitter: https://twitter.com/farisFaris his book, Paid att ...  Show more

Julian Cole - Becoming a big-T strategist

We talk about:Here's the Strategy kick-off toolkit course with a 50% discount (use LETSTALKBRANDING coupon code).The planning dirty academy: https://www.planningdirty.com/Get/to/by exercise  

Remote brand strategy work for dummies (me).

In this episode, I walk you through some of the tips, tricks and challenges I have when it comes to working remotely. Doing digital workshops, managing client expectations, research international brands and a lot more.We talk about:Downsides:Workshop: picking up on non-verbal com ...  Show more

Paul Bailey - Branded moments

In this episode, I talk with Paul Bailey, strategy director at Halo, a creative agency from the UK. We talk about associated branded moments, and how we can build brands based on that.Interesting stuff:Halo, the creative agencyPaul on twitterPaul's talk on associated branded mome ...  Show more