S06 EP12: Customer Value Optimisation

S06 EP12: Customer Value Optimisation

On today’s episode, Kunle is joined by Will Laurenson, Founder of Customers Who Click - a Customer Value Optimisation consultancy and podcast. Will helps DTC brands optimise customer experience to convert customers that bring higher lifetime value. Paid acquisition is a go-to strategy for most eCom and DTC brands. While this brings in new customers, they don’t always stick around to become repeat customers. When a customer buys purely based on incentives (discounts and rewards), their repeat purchase is also driven by those same incentives. This is not viable for the business.  Cracking the code of bagging customers who understand and value your brand is a key determinant of success. Boosting Lifetime Value (LTV) is becoming the top focus of businesses looking to build long term profitability. Today’s guest, Will believes that LTV is one of the three major pillars that drive customer value. In this episode, Kunle and Will talk about building an entire business strategy with the goal of boosting customer value. You will get to hear about conversion rate optimisation, CX goals, retention strategies and the KPIs you should be tracking. This is a great episode for marketers and business owners! ----------- SPONSORS: This episode is brought to you by: Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.   Rewind This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!   For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’ Famous This episode is brought to you by Famous. Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.   Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.   You can try it for free at famous.co/2x.   ShipBob   This episode is brought to you by ShipBob.   ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.   ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.   Go to Shipbob.com/2x to get $500 in free shipping credits today.

S06 EP14: A Deep Understanding of the Primal and Conscious Brain
1h 2min
On today’s episode, Kunle is joined by Tim Ash, CEO of SiteTuners. Tim is an authority on Evolutionary Psychology and Digital Marketing. He is a highly sought after speaker, consultant and author of t ...
S06 EP13: Sell More Online with 3D Models
42h 41min
On today’s episode, Kunle is joined by Trevor Crotts, Founder of Buddy Brands. Trevor is a serial entrepreneur who started out with pet products and is now a major proponent of using 3d models and mix ...
S06 EP11: Juni - The Digital Bank Built for eCommerce and Media Buying
42h 6min
On today’s episode, Kunle is joined by Samir El-Sabini, Co-founder and CEO at Juni - the Digital Bank made for Media Buying. The platform aims to provide eCom businesses access to banking power, and h ...
S06 EP10: Delivering Customer Happiness with Segmentation, Automation and Empathy
50h 16min
On today’s episode, Kunle is joined by Louis Lavedan, Strategic Partner Manager EMEA at Gorgias - a Paris-based eCommerce customer experience platform. The platform allows you to create a unified stre ...
S06 EP09: Turning Your Customers into Your Sales Team - Referral Marketing
54h 35min
On today’s episode, Kunle is joined by Raúl Galera, Chief Advocate at ReferralCandy - a customer referral platform that gets shoppers to refer their friends and drive word-of-mouth. The company has wo ...
S06 EP08: Private Equity Playbook for eCommerce
59h 32min
On today’s episode, Kunle is joined by Chris Shipferling, Managing Partner at Global Wired Advisors - an investment bank specialising in buyouts in the DTC segment. Together with his highly experience ...
S06 EP07: Win More Conversions with Engaging Mobile Shopping Experiences
28h 59min
On today’s episode, Kunle is joined by Bob Braham, CEO of Famous - a mobile-first platform that helps build stunning storefronts and landing pages for shopify stores. With Famous, you can build premiu ...
S06 EP06: Launching, Growing and Scaling a DTC Brand on Amazon in 2021
56h 44min
On today’s episode, Kunle is joined by Stefan Jordev, Director of Marketplace Strategy at Bobsled - a digital marketing agency that has successfully launched 100+ brands on Amazon and managed millions ...
S06 EP05: Guillaume "𝑮" Cabane - on Hacking Growth in eCommerce
1h 3min
On today’s episode, Kunle is joined by Guillaume Cabane, a SaaS Growth Hacker with over 2 decades of online selling expertise. He has been a growth advisor to high Growth SaaS Startups including G2, G ...
S06 EP04: What to do in 2021
40h 22min
On today’s episode, Kunle lays out the key pillars that’ll drive growth for DTC brands in 2021. He distills the experience of having worked with over 60 businesses in the last 3 years into key action ...
S06 EP03: Email Marketing Insights from a $50M Ecommerce Email Marketer
1h 20min
On today’s episode, Kunle is joined by Chase Dimond, Partner at Structured Social. Chase is a leading eMail Marketer who has generated over $50 Million in attributable revenue from eMail marketing. He ...
S06 EP02: iOS 14 • FB Ads - Upcoming Changes and What to Do w/ Nick Shackelford
1h 5min
On today’s episode, Kunle is joined by Nick Shackelford, Managing Partner at Structured Social. Nick is a seasoned performance marketer and media buyer who works with over 100 brands. He is an active ...
S06 EP01: The Right Way to Capitalise your DTC Business
51h 52min
On today’s episode, Kunle is joined by Andrew D’Souza, Co-Founder and CEO of Clearbanc - a company that helps high growth eCommerce businesses raise money without diluting equity. Clearbanc is the big ...
2X eCommerce Trailer
1h 44min
This is the trailer for 2X eCommerce Hi 2Xers - welcome to the 2x Ecommerce Podcast Show! I am your host - Kunle Campbell…. And this is The eCommerce Podcast Show dedicated to rapid growth in the dire ...
S05 EP51: What 2020 Taught Me About eCommerce and Retail - A Reflection
34h 11min
On today’s episode, Kunle reflects back on 2020 and shares his 5 biggest eCommerce lessons and 3 biggest life lessons. It has been a landmark year in many respects and the lessons learnt this year wil ...
S05 EP50: How to Leverage eBay as a DTC Brand
31h 19min
On today’s episode, Kunle is joined by Kristine Venta Diemoz, Senior Manager - go-to-market strategy and operations at eBay, which is the 3rd largest eCommerce website in the US and has a global user ...
S05 EP49: Why DTC brands need a single source of truth for their data
1h 3min
On today’s episode, Kunle is joined by Michael Vadini, Founder & CEO of Glew.io - an eCommerce Analytics and Business Intelligence platform founded in 2014.  Glew makes it easy to analyse key data poi ...
S05 EP48: How to Scale Up Influencer Marketing as a Foundation for Performance Marketing
1h 6min
On today’s episode, Kunle is joined by Taylor Lagace, Partner, Co-Founder of Kynship - an Influencer Marketing Agency. Taylor started out his marketing journey with an NFL Agency before building out t ...
S05 EP47: The Go-to-Market Strategy that Grew Bootstrapped Swag.com to $10M+ in 3 years
44h 50min
On today’s episode, Kunle is joined by Jeremy Parker, Co-founder and CEO of Swag.com - B2B eCommerce marketplace for promotional products. Jeremy shares the company’s growth story since being bootstra ...
S05 EP46: A Formulaic Approach to Scaling an Ecom Business to $30M+
53h 8min
On today’s episode, Kunle is joined by Deividas Mikocionis, Co-founder and Head of Growth at  Sugatan.io - an eCommerce Growth Hacking Agency. Kris Sugatan, the company’s other Co-Founder is also a pa ...
S05 EP45: Sealing the Second Purchase with a Customer Experience Strategy
52h 15min
On today’s episode, Kunle is joined by Vikas Bhambri, Senior VP Sales at Kustomer - a New York-based Omnichannel CRM platform. Kustomer delivers data from multiple sources through a single customer-vi ...
S05 EP44: How this 7-Figure eCommerce Founder Has Found a Life Balance
1h 7min
On today’s episode, Kunle is joined by Tyler Sullivan, Founder of BombTech Golf - an 8-year-old DTC Golf equipment manufacturer. He is also a partner at EcomGrowers - a marketing agency specialising i ...
S05 EP43: Using Interactive Marketing Content to Reduce Choice Paralysis
47h 18min
On today’s episode, Kunle is joined by Saksham Sharda, Creative Director at Outgrow, an interactive marketing engagement platform that enables brands to build and launch interactive calculators and vi ...
S05 EP42: Scaling DTC Mens Grooming Brand Tiege Hanley to 8-figures+ in 2 Years
59h 24min
On today’s episode, Kunle is joined by Kelley Thornton, Co-Founder & CEO of Tiege Hanley, a Chicago-based self-funded men’s grooming DTC brand. Kelley is a 20+ year veteran in the consumer goods indus ...
S05 EP41: Comprehensive Guide to Securing Shopify, Shopify Plus and BigCommerce Stores
47h 46min
On today’s episode, Kunle is joined by Mike Potter, Co-Founder and CEO of REWIND, an Ottawa based software company founded in 2015 that provides easy and convenient backup solutions for businesses usi ...
S05 EP40: How To Consistently Master Energy & Performance as An (e-Com) Business Owner Without Burning Out
51h 11min
On today’s episode, Kunle is joined by Kilian Markert, a Consistent Performance Mentor who helps busy, ambitious business owners transform into Consistently Energized and High Performing Leaders who d ...
S05 EP39: Using Customer Psychographics for 1:1 eCommerce Personalisation
34h 49min
On today’s episode, Kunle is joined by Aadith Moorthy, Founder & CEO of Radial, a 1-year old Deep learning & AI startup based in the San Francisco Bay area . Aadith is a Stanford Knight-Hennessy Schol ...
S05 EP38: How to Launch a DTC Brand on Amazon
55h 30min
On today’s episode, Kunle is joined by Isaac Kuhlman, Amazon Brand Developer and Co-founder of REAL Coaching. He started his journey business back in 2013, and since then has set up a successful coach ...
S05 EP37: The Marketer Behind Million Dollar Kickstarter Campaigns
1h 15min
On today’s episode, Kunle is joined by Roy Morejon, Co-Founder & President of Enventys Partners - a full-service turnkey product launch agency based in Charlotte, NC. Roy’s company is the brains and a ...
S05 EP35: Leveraging Personalised Push Notifications in eCommerce
38h 27min
On today’s episode, Kunle is joined by Josh Wetzel, Chief Revenue Officer of OneSignal - the most widely used push notification delivery and marketing platform for mobile applications and websites. Th ...
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