[People] How To Grow In Digital Age?

[People] How To Grow In Digital Age?

[Brand] Have ALL Stories Been Told Already?

In this episode, I share my point of view on storytelling in advertising and how brand narratives are shaped through premise and human insights. I ask and wonder, Is it ok to tell the same stories again?  Don’t we have any new stories any more?  Have all stories been told by bran ...   Show more

[Culture] Could Memes Help Us Evolve?

In this session of thinking through and making sense, I wonder if viral content can help culture evolve. I discuss a few videos / memes that went viral recently. Trying to understand what made them go viral - the social, cultural undercurrents that helped the content sail. You ca ...   Show more

[Content] An Unpopular Opinion On Indian Matchmaking

A Great Philosopher once said - "It is a mark of an educated mind to be able to entertain a thought without accepting it" So here I am, presenting an unpopular opinion on this year's most controversial web-series so far, Indian Matchmaking.  Hope we can open up our minds to indul ...   Show more

[People] But Who Believes In Advertising?

Advertising always makes people skeptical. We don't like to believe what Advertising tells us. We don't like being sold to. What is then the purpose of Advertising? Should there be a purpose? Find out in this episode. --- Send in a voice message: https://anchor.fm/snigdha-bose/me https://anchor.fm/snigdha-bose/me ...   Show more

[Culture] You Think You're Beautiful?

Advertising can impact Culture, as much as it is impacted by it.   In this episode, I discuss the role of Culture in Beauty Advertising.   Hope you enjoy listening :) Let me know what you think. --- Send in a voice message: https://anchor.fm/snigdha-bose/message https://anchor.fm/snigdha-bose/message  

TRAILER - Advertising Not a Funny Business

Light Bulbs and Windows - that's what advertising is all about! --- Send in a voice message: https://anchor.fm/snigdha-bose/message https://anchor.fm/snigdha-bose/message  

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