Why Chanel Is Opening Private Boutiques

For more than a decade, activewear shoppers largely looked to Lululemon and Nike. But as the post-pandemic boom cools and growth becomes harder to find, a new crop of brands is gaining traction.Smaller labels like SetActive, 437 and Oner Active aren’t reinventing activewear. They ...  Show more

Fashion’s book obsession is no longer subtle. What started as the occasional literary reference has become a broader wave of book clubs, salon-style events, campaign imagery and products designed to signal that a brand — and its customer — has cultural depth. It’s all happening a ...  Show more

BoF’s luxury editor Robert Williams offers insight into the surprising news that the mega-label plans to open stores dedicated to serving top customers.

Background: 

As traffic to stores soars, Chanel’s chief financial officer Philippe Blondiaux said the brand pl ...

BoF’s Tamison O’Connor explains how the fashion industry is betting on resortwear as consumers return to their pre-pandemic lifestyles and travel rebounds. 

Background: 

Every spring, top fashion clients, influencers and insiders are wh ...

The revival of Balenciaga’s long-dormant couture collection was the most anticipated event of the July 2021 haute couture season, and the first since the house’s namesake, Cristóbal Balenciaga, shuttered his salon in 1968.

BoF’s founder and CEO Imran Amed was granted ex ...

BoF’s Imran Amed discusses transparency, cooperation and disruption with Dries Van Noten, Anya Hindmarch and Stefano Martinetto, leaders of two early pandemic initiatives — The Forum and Rewiring Fashion — to share thinking on the role of independent f ...