The Debrief: Why Chanel Is Opening Private Bo...

For the global luxury industry, the last two years have been defined by a prolonged period of meagre growth, macro-uncertainty, and a slow recovery in the critical Chinese market. But as we move further into 2026, the strategic imperative has shifted. It is no longer enough to si ...  Show more

The beauty industry is currently contending with marketing saturation, compounded by an overcrowded content ecosystem in which traditional metrics like follower counts and comments are often distorted by bots. To combat this, brands are turning to "rage bait"— content designed to ...  Show more

BoF’s luxury editor Robert Williams offers insight into the surprising news that the mega-label plans to open stores dedicated to serving top customers.

Background: 

As traffic to stores soars, Chanel’s chief financia ...

How the 75-year-old luxury house tripled its revenue in just four years, according to BoF luxury editor Robert Williams. 

Background: 

In 1947, months after being founded, Christian Dior Couture revolutionised dressing with its “N ...

Seth Weisser and Gerard Maione co-founded the luxury resale company What Goes Around Comes Around 31 years ago, starting with a single storefront in NYC’s SoHo neighborhood. In the decades since, they’ve built up a strong B2B business, with distribution partners from Dillard’s to ...  Show more

Maurizio Gucci is out, and now for the first time since its founding, Gucci isn’t being run by a Gucc.i. At the top is CEO Domenico De Sole and his right hand man is exciting young fashion designer Tom Ford. Together the two of them make Gucci the hottest fashion and accessory ...