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Scarcity, Clout, and Michelin-Star Ambition: Inside Last Crumb’s $120 Box Playbook

Driven by a streetwear-inspired model of weekly drops and deliberate scarcity, Last Crumb built a viral $120-a-box cookie brand without spending a dollar on paid ads. By spending a year obsessing over every detail—from custom boxes to cookie angles—founder Derek Jaeger generated ... Show more

. 34min 4sec

Primitive Skateboarding Founder Paul Rodriguez on Building a Brand That Outlasts You

Pro skater Paul “P-Rod” Rodriguez built Primitive Skateboarding from a Nike-exclusive sneaker shop into a $20 million skate and apparel empire, and almost none of it went according to plan. Here he breaks down the mindset he learned on a board and applied to building a brand desi ... Show more

. 27min 27sec