The Science of Motivation | Ayelet Fishbach

The Science of Motivation | Ayelet Fishbach

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Ayelet Fishbach, PhD, is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business . She is the past president of the Society for the Science of Motivation and the International Social Cognition Network. S ...  Show more

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#447 - Ayelet Fishbach - The Psychology Of Human Motivation
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Ayelet Fishbach is a Professor of Behavioural Science and Marketing at the University of Chicago and an author. The ability to motivate ourselves to do the things we want to do and stop doing the things we don't would be a superpower. Sadly, motivation tends to be fleeting if it' ...  Show more