How to stay motivated (according to science)

In 2007, two Harvard researchers added a splash of balsamic vinegar to beer. When drinkers knew the beer contained vinegar, they hated it. But when the researchers told them “this is our MIT brew," the majority loved it. The study reveals the secrets behind marketing. On today’s ...  Show more

Imagine you’re a chef. You are shown the recipe for a soup. It has five ingredients. You’re told to improve the recipe. What do you do? 96% of people reveal a bias when answering this question. And that bias makes marketing less effective, communication less engaging and products ...  Show more

In this episode, I talk to award-winning psychologist Ayelet Fishbach about the science of motivation. How do we motivate ourselves to do anything? From her extensive research, Ayelet shares with us four crucial strategies for successful behavior change: identify the right goals, ...  Show more

Ayelet Fishbach is a Professor of Behavioural Science and Marketing at the University of Chicago and an author. The ability to motivate ourselves to do the things we want to do and stop doing the things we don't would be a superpower. Sadly, motivation tends to be fleeting if it' ...  Show more

Worker disengagement is on the rise around the world. Even those of us who generally like our jobs sometimes find it hard to muster energy and focus. So what's the key to regaining motivation? Harvard Business School professor Boris Groysberg and research associate Robin Abrahams ...  Show more

You've got a long list of things you want to do, but there's just one problem: you can't seem to get -- or stay -- motivated. Social psychologist Ayelet Fishbach is here to help. She offers insights on the science of motivation along with tips and cognitive tricks to help you rea ...  Show more