Swiftonomics

This week we've heard lots of talk about rising bond yields, from Japan to the UK and the US, and alongside this government debt is growing all around the world.And that all plays into a feeling that many people have that life is about to get more expensive and that in many place ...  Show more

Headspace started life as a mindfulness app. Now it's partnering with the US Navy and investing in artificial intelligence for mental health support.The company's CEO Tom Pickett speaks to us about therapy, the increasing role of technology, and tackling burnout at scale.If you'd ...  Show more

Musician and billionaire Taylor Swift is so influential that a new economic term has been coined to refer to her impact: 'Swiftonomics'.  
 
From concerts and tours to merchandise and deals, the power of Swift's brand not only earns her money but boosts economies by mil ...  Show more

We all know Taylor Swift as an international pop superstar—her albums shoot to the top of the Billboard charts, and her recent Eras Tour grossed over $2 billion. But what can we learn from Taylor the businesswoman? In this episode, Anne and Frances sit down with Kevin Evers, auth ...  Show more

Matt is joined by Nathan Hubbard—former CEO of Ticketmaster, current CEO of Firebird Music and Ringer podcaster—to discuss Taylor Swift’s world dominating Eras Tour and her path to achieving the first billion-dollar tour. They discuss how much money Taylor actually makes on this ...  Show more

Do you worry that your ideal clients can't afford you? Whether you're a Swiftie or not, Taylor Swift is serving us a huge lesson in business right now with her Eras Tour. People are literally begging to spend their money on a ticket to see her live, and the truth is you could ...