Episode 209: Differences Between Hooks and Un...

SALES COPYWRITING AND CONTENT MARKETING HACKS

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Episode 321: A Great One-Time Offer Does Not Sell More. It Removes the Next Problem

Copy and Content coach Jim Edwards shows why a great OTO does not repair a broken first offer. It accelerates the purchase process. Most OTOs don't create the Next-Pressure / Problem & Solution PrincipleEvery meaningful purchase creates a new kind of pressure… or a new problem to ... Show more

. 55min 38sec

Episode 320: The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable - The Order Bump!

Jim Edwards discusses how to create an order bump with AI. Most marketers ask the wrong question at checkout: What else can I sell them?Ask this instead: What will help them get the result they just paid for faster, better, or easier?A great bump usually does one of four things:• ... Show more

. 39min 54sec

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