Diversity Leads To Stability

Diversity Leads To Stability

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How One of America's Rogues Marketed 'The Goat Testicles Solution' And Made Millions

Dan Kennedy and Bill Glazer break down the marketing behind Dr. John Brinkley, a 1920s doctor who sold goat gland transplants to hundreds of men and became the wealthiest doctor of his time. The cure was preposterous. The marketing was methodical. Dan Kennedy walks through the pr ...  Show more

How to Make Yourself Fascinating So People Seek You Out

Your customers have the attention span of a goldfish. Nine seconds. That is how long you have before your marketing gets ignored. Dan Kennedy and Sally Hogshead spend this episode on the seven triggers that make any message impossible to ignore, and why most businesses are using ...  Show more

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