Looking for a Man, Finding a Record Deal

This episode was originally published on March 10, 2023. In 2022, freshmen at the University of North Carolina at Chapel Hill got a new neighbor: an owl. What wasn't clear was whether the owl was trying to befriend them, or catch them. Sometimes the owl seemed to be chasing stude ...  Show more

Grab your telescopes because this week on Endless Thread Ben and NPR Short Wave host Emily Kwong take us down two science-related internet wormholes. First, Emily introduces us to the intergalactic world of astronaut fan fiction, starring the crew of the 2026 Artemis II moon miss ...  Show more

The music industry is worth billions of dollars and creates thousands of jobs across the world, but how do you become part of such a lucrative but exclusive industry? The global head of music operations at Tik Tok tells us how the app has become a game-changer in the industry. Ke ...  Show more

TikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy. To make it, the creative team went through thousands of iterations, e ...  Show more

TikTok has turned the traditional music industry on its head. Users on the platform are dictating hits before they reach the charts and revolutionizing the way artists are discovered. But what happens to the creative process when "going viral” takes center stage? This week, Audie ...  Show more

TikTok has become the modern Radio, this week, we talk about it's impact on the music industry as a whole. Thanks to Slip Stream for sponsoring this episode, Head over to http://www.slip.stream and enter your email in to access 1000+ free tracks. Subscribe to get access to the bi ...  Show more