The Luxury Crisis, Explained

Influencer marketing in 2026 is a different beast. Once dominated by follower counts and splashy sponsored posts, the sector is now shaped by richer performance data, new monetisation models and growing consumer scepticism toward overt selling. As BoF publishes a new case study o ...  Show more

Editor-at-large, Tim Blanks and editor-in-chief, Imran Amed are back from the Haute Couture Spring/Summer 2026 shows where the biggest moments of the week lived up to all the anticipation.Jonathan Anderson’s debut at Dior reframed couture as a six-month creative lab — a backbone ...  Show more

In Episode 2 of Transforming Luxury, BoF’s new podcast presented by Klarna, we investigate what will inform the luxury product mix of the future. Indeed, the definition of a luxury good has expanded dramatically in recent years to now include a host of disruptive new categories, ...  Show more

Shein has fundamentally changed the fashion market, challenging fast fashion giants that were not so long ago in the disruptor position themselves. Once the category's upstart, H&M now finds itself struggling to keep pace as Shein redefines consumer expectations with ultra ...

Everyone's talking about climate action and social change - but Fashion is still carrying on like it's 1999. The velvet rope! Exclusivity! Snobbery and barriers to entry that lock many young designers with new ideas, out. Fashion weeks alone are massive carbon ...

Every major technological revolution has come with a bubble: railroads, electricity, dot-com. Is it AI’s turn? With investments skyrocketing and market valuations reaching the trillions, the stakes are enormous. But are we witnessing a genuine revolution—or the early stages of ...