The Luxury Crisis, Explained

Bella Freud's path into fashion was shaped less by legacy and more by instinct. Despite her family name, she describes an upbringing without privilege or pressure — drawing inspiration from the creative people around her.After studying fashion in Rome, Freud launched her own bran ...  Show more

Fragrance is booming, but the way consumers discover and buy scent is changing fast. While scent has traditionally relied on in-person testing, more than half of fragrance purchases in the US now take place online. As department stores decline, brands are leveraging new technolog ...  Show more

In Episode 2 of Transforming Luxury, BoF’s new podcast presented by Klarna, we investigate what will inform the luxury product mix of the future. Indeed, the definition of a luxury good has expanded dramatically in recent years to now include a host of disruptive new categories, ...  Show more

Shein has fundamentally changed the fashion market, challenging fast fashion giants that were not so long ago in the disruptor position themselves. Once the category's upstart, H&M now finds itself struggling to keep pace as Shein redefines consumer expectations with ultra ...

Everyone's talking about climate action and social change - but Fashion is still carrying on like it's 1999. The velvet rope! Exclusivity! Snobbery and barriers to entry that lock many young designers with new ideas, out. Fashion weeks alone are massive carbon ...

Every major technological revolution has come with a bubble: railroads, electricity, dot-com. Is it AI’s turn? With investments skyrocketing and market valuations reaching the trillions, the stakes are enormous. But are we witnessing a genuine revolution—or the early stages of ...