Why Coca-Cola is Resurrecting New Coke, its B...

Today is Friday, May 31, and we're saying goodbye to Business Wars Daily.Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your ...  عرض المزيد

Today is Friday, May 31, and we're saying goodbye to Business Wars Daily.Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your ...  عرض المزيد

Coca-Cola, the sugar water that captured our hearts, turns 133 years young this week. We look at the history of that bubbly brown beverage, explore the New Coke debacle and debate whether McDonald's really has the best Coke. In this episode, Pepsi is NOT okay.For full-length week ...  عرض المزيد

With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is th ...  عرض المزيد

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once agai ...  عرض المزيد

Coke continues to grapple with Pepsi’s winning ads, but as Y2K nears both companies realize this isn’t just a cola war anymore. There’s more backlash for both companies, this time from schools. Coke and Pepsi are now seen as allies in America’s obesity. Both companies consider th ...  عرض المزيد