259 - Why The Little Things Matter in Marketi...

You’ve got a great idea, operations, and some funding. But how do you actually build the brand…and make it the best it can possibly be? With AI disrupting the space, what do we need to change and what should stay the same? Matt Kerbel, Head of Global Brand Strategy at Turo, joins ...  Show more

Birthday week energy is in the air and Jay and Daniel are celebrating by dropping some of the most practical AI tips they've actually been using. Jay breaks down how to use Gemini to instantly pull a summary of every new social ad unit across Meta, LinkedIn, TikTok, Reddit, and P ...  Show more

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  Show more

With the explosion of martech that provides the opportunity to optimize campaigns with near real-time data, many companies have focused too much on what are their results this month or quarter. But optimal, long-term growth is achieved with a balance of brand and leadgen marketin ...  Show more

Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritiz ...  Show more

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ...  Show more