How Influencers Make Money

In this Ask Me Anything episode, Imran Amed answers questions submitted by listeners from around the world, spanning luxury’s current downturn, the collapse of major wholesale platforms, the realities facing emerging designers, and how global growth narratives in India and Africa ...  Show more

Influencer marketing in 2026 is a different beast. Once dominated by follower counts and splashy sponsored posts, the sector is now shaped by richer performance data, new monetisation models and growing consumer scepticism toward overt selling. As BoF publishes a new case study o ...  Show more

Unlike 'mega-influencers' with huge audiences on social media, 'micro' and 'nano-influencers' have far fewer followers. But small can be mighty in this business. These lower-profile influencers have anywhere between 250 and 10,000 followers, but businesses are increasingly turnin ...  Show more

The market is saturated — as business owners and influencers, it isn't anything new. 

So the million-dollar question is, HOW TO STAND OUT! 

I share some of the tips and secrets that I use when working with brands and the messaging that I use to help propel my busin ...

In today's episode, Brock Johnson provides a complete guide to securing brand deals on Instagram in 2025. He'll dive into Instagram brand partnerships, exploring how to land deals even with under 100k followers and why engagement rates matter more than follower counts, as highlig ...  Show more

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  Show more