How Influencers Make Money

For the global luxury industry, the last two years have been defined by a prolonged period of meagre growth, macro-uncertainty, and a slow recovery in the critical Chinese market. But as we move further into 2026, the strategic imperative has shifted. It is no longer enough to si ...  Afficher plus

The beauty industry is currently contending with marketing saturation, compounded by an overcrowded content ecosystem in which traditional metrics like follower counts and comments are often distorted by bots. To combat this, brands are turning to "rage bait"— content designed to ...  Afficher plus

Unlike 'mega-influencers' with huge audiences on social media, 'micro' and 'nano-influencers' have far fewer followers. But small can be mighty in this business. These lower-profile influencers have anywhere between 250 and 10,000 followers, but businesses are increasingly turnin ...  Afficher plus

In today's episode, Brock Johnson provides a complete guide to securing brand deals on Instagram in 2025. He'll dive into Instagram brand partnerships, exploring how to land deals even with under 100k followers and why engagement rates matter more than follower counts, as highlig ...  Afficher plus

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  Afficher plus

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ...  Afficher plus