The rise of the 'micro-influencer'
Up next
Recommended Episodes
The influencer landscape has shifted dramatically over the last decade. While the image of influencers posting flawless selfies on exotic, brand-sponsored trips still resonates, the reality has become far more complex. Influencers now host live shoppable streams, publish newsl ...
In this throwback keynote from Elevate 2017 in Copenhagen — the first 40 minutes of it — I lay out the real game of business in today’s world: 🎯 It’s not about who’s got the best product.
📲 It’s about who’s best at grabbing and keeping attention. ...