The rise of the 'micro-influencer'

Some economies are increasingly dependent on migrants sending money home to their families. But how much does it cost, and who's making money from a business worth around $900 billion a year? Sam Fenwick follows a transfer from a housekeeper in London to her family in the Philipp ...  Show more

Headspace started life as a mindfulness app. Now it's partnering with the US Navy and investing in artificial intelligence for mental health support.The company's CEO Tom Pickett speaks to us about therapy, the increasing role of technology, and tackling burnout at scale.If you'd ...  Show more

A lot of entrepreneurs and marketers miss the point when it comes to influencer marketing …

It’s not about who has the most followers or who’s “verified.” It’s about who has the attention of the people you’re trying to reach.

The influencer landscape has shifted dramatically over the last decade. While the image of influencers posting flawless selfies on exotic, brand-sponsored trips still resonates, the reality has become far more complex. Influencers now host live shoppable streams, publish newsl ...

No matter where you look on social media, content creators are using their platforms to serve their audiences with the clothing, skincare, gadgets, foods, and other goods they love. And brands are seeing the true power of an influencer with a strong voice and dedicated following. ...  Show more

Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Traditionally, companies would seek out the services of creative agencies and production studies to create content on their behalf. However, the social media landscape has crea ...